My client is a Insurance Market veteran looking to grow his consultancy business. He wanted a new brand identity to reflect this new direction.
He had previously used his own name when working with clients but he wanted to operate under a business name to seem more professional and appeal to a larger market.
He had some interesting ideas about the name of the new company and a bit of background behind his thinking.
While walking his dog he had a realisation, the Insurance market in 2019 is not so different to Rome in 455.
In 455 a group called the Vandals attacked Rome, the disruption this caused turned out to be positive because Rome was corrupt.
My client believed the Insurance Market was in a similar position, and he could be the catalyst for its positive disruption. He wanted to be a 'Vandal'.